One of the things I hear often about the children’s book market is how picture books are suffering. Shelf space is evaporating for them as Barnes & Noble and Borders scale back their number of stores. And kids–at least those who read at all–are jumping into full-fledged novels much younger than they did even ten years ago. End result: Less demand for picture books.
The iPad is often touted as the savior for a re-imagined picture book, the enhanced edition. I’m still not all that sure that I get what a book can do on the iPad that makes it better, but I started to think that maybe I should get me one just to make sure I’m not missing anything. Then I came across Oceanhouse Media. They produce ebook versions of Dr. Seuss and Berenstain Bears.
Here’s an example of what they’ve done with the Grinch on the iPhone:
I love that Oceanhouse is trying to take picture books into this new medium, but, um… why not just get the paper book here? Both kid and mom look so uncomfortable, squished around this screen. The only real advantage isn’t an advantage at all. Parents no longer need to read the book to their kids. The app will do that for them. Mom is there in the video of this Grinch app, but she’s pretty much superfluous.
So… rather than going on a rant about how I wouldn’t trade the time I spent with my mom and Where the Wild Things Are or, a few decades later, my nephew and No, David!, I’ll just say I don’t get it. On their site, Oceanhouse indicates that they’re not particlarly interested in developing concepts for single apps, but would like to hear from owners of “branded content.” That pretty much says the value in these apps is Seuss or the Berenstain Bears, not the app itself. It’s all in the branding, not the so-called enhancement.
Maybe this new medium will one day re-invigorate the picture book, but what we’ve seen so far isn’t it. These apps need to do something new, something unheard of before, something not possible before. They can’t just reformat picture books with little cues about objects in them, but need to invent a totally new art form. In the meantime, I’ll stick with picture books. Maybe everyone on my list this year will get one, new titles by new authors.