It’s tough to write about Do the Work by Steven Pressfield without focusing on how the book was published. It’s the second release from the Domino Project, a joint effort between Amazon and Seth Godin. Their first book was Poke the Box by Godin himself, though in Do the Work Godin limits himself to the introduction.
Pressfield is also the author of a slew of successful novels, including Gates of Fire and The Legend of Bagger Vance. In Do the Work, he revisits the advice from his wonderfully titled War of Art, offering a basic roadmap for tackling creative projects. He focuses on the concept of Resistance–yes, with a capital “R”–and how it can freeze us on the blank page. He writes mostly of writing, but the formula he lays out could equally apply to any entrepreneurial or political endeavor–anything that requires a massive effort to yank a something from the void. The central tenant is that Resistance will show its fangs each step of the way and must be bludgeoned into submission. To do this, we employ the power of stupidity and its other allies. Don’t overthink it. Banish perfectionism from the creative process.
There’s nothing profoundly new here, and the book doesn’t offer as concrete of a plan as it claims. It’s more rough outline, wrapped in a harsh–think drill sergeant–pep talk. It’s also a slim tome. I was able to read it cover to cover on the bus ride to and from work. But I’ll revisit it, once I get stuck and need a firm kick in the butt to get going again. The book reminded me of Unleash the Warrior Within by Richard J. Machowicz, which I strongly suspect Pressfield has read. His references to the Navy SEAL training program seem to have been drawn from Machowicz’s stories. Though this other book goes beyond the pep talk, and offers help with understanding and evaluating priorities.
I picked up the ebook version of Do the Work for free through a sponsorship that the Domino Project received from General Electric. (Only after reading Do the Work did I realize that this is the second book by Pressfield that I’ve read. Gates of Fire, his novel about the battle of Thermopylae in ancient Greece, was much beloved at the bookstore where I once worked.) The ebook was briefly priced at $9.99, but for now at least, is free again. It seems to have been designed with the ebook format in mind. The cover–like the first book from the Domino Project–is a single image with no text, perfect for a postage-stamp sized icon. There are chunks of super-sized text throughout the book. And whole pages dedicated to a single–white on black–word.
There’s also a signed, limited edition hardback that comes with a special metal plate–one with a 16th-century style engraving, no less–that’s available for $65. I love to see the Domino Project experimenting with new formats, taking the book beyond just pixels on a screen or bound paper. I suspect this won’t be the last offering from the Domino Project to land on my Kindle.