Amazon Introduces Kindle 3


Amazon announced the third-generation Kindle today. On their home page, they detail what’s new, summed up as amazingly small and light. This new Kindle also includes the revised e-ink originally introduced in the Kindle DX, and claims battery life of up to one month.

It’s available for pre-order now, but won’t release until August 27. All around, it looks like a sleek, dedicated ereader, one that’s miles ahead of the clunky, first-edition Kindle.

Other things that struck me, not all of which are noted by Amazon:

  • The second-generation Kindle is no longer available, it’s still there but just sold by third-party sellers (many of whom have priced it far beyond what it’s now worth).
  • Similar to the Barnes & Noble Nook, there is now a Wi-Fi only Kindle available for $139.
  • The third-generation 3G Kindle remains priced at $189 (same as Kindle 2). They’re obviously underpricing the Nook, which has similar models available for $10 more.
  • They’ve incorporated a more prominent D-pad, that’s similar to, but much smaller than that on the Kobo reader.
  • The Kindle DX is barely mentioned and difficult to find on the Amazon site. It seems the DX has waved the white flag and surrendered to the onslaught of the iPad.
  • Includes native support of the PDF file format.
  • The page featured on the faceout shot of the new Kindle is from a book called “The Art of Choosing,” complete with a quote from Joseph Campbell. Chapter title: Past Is Prologue. Is this a not-too-subtle reflection on Gutenberg, his fancy device, and how customers can handle a world where every book written gets published.

All around, this looks like the no-brainer choice right now for a dedicated ereader, though Borders/Kobo and Barnes & Noble will react soon. It’s more certain than ever that the $99 ereader will be here by the holiday season.

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